Expanding Energy Efficiency Outreach Across Maryland’s Commercial Sector
A Benchmarking
Buildings Case Study
BGE/ICF
To support BGE’s energy rebate program, MD Energy Advisors partnered with ICF to increase engagement among underserved small business customers using a peer-based proximity strategy. Their efforts expanded to large C&I and government customers—boosting program performance and delivering measurable value for Maryland’s largest utility.
Energy Problem
BGE, a subsidiary of Exelon, serves electricity more than 1.25 million business, government and residential customers throughout its 2,300 square-mile footprint in Central Maryland. The utility offers a rebate program that offsets costs to reduce energy consumption, but needed more boots on the ground to reach its more than 121,000 commercial and industrial (C&I) customers with this energy efficiency offering.
Our Solution
After our Energy Advisors proactively approached ICF who was contracted to administer BGE’s rebate program, MDEA conducted outreach toBGE’s C&I customers using less than 100,000 kWh per year. To reach the small businesses, MDEA developed a proximity strategy based on peer influence that facilitated active participation in an underperforming sector. As a result, MDEA’s focus expanded to includeBGE’s large C&I and government customers.
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